Trade Secrets
Two HSU communications and marketing experts were tapped to speak at this week’s Texas Association of Convention and Visitors Bureaus (TACVB). Abilene hosts this year’s event (we’re a Top 10 Texas Destination, you know) which annually draws over 200 representatives from Texas and Oklahoma.
The August 8-11 event is designed to provide professional training and problem solving forums for convention and tourism professionals. The week is spent in TACVB business meetings, orientations, recreational activities, and over 25 educational sessions.
First up (Wednesday the 9th) was Dr. Paul Potter, HSU professor of Mass Communication, who shared tips on how to be comfortable speaking in public. Convention and tourism promoters are just normal people with normal fears and anxieties, and public speaking consistently ranks among the top sources of distress among public relations professionals. His discussion room was packed with participants hesitant to open their mouths in front of a crowd, or afraid they’d say the wrong thing. Everyone is wired differently, but those who attended should have a better idea of how to relax and speak confidently before a group.
Leland Harden presents "Do-It-Yourself-Internet"
Today, our own Leland Harden, vice president elect of Institutional Advancement and director of University Communications, shared tips in the “Do-It-Yourself-Internet� session. The co-author of three books on internet marketing (Net Results, NetResults.2, and The Auction-APP) and successful founder of several internet companies showed attendees how to take control of their internet existence and make their websites more responsive to their needs. If the terms “data mining,� “viral marketing,� and “inbound link analysis� have you scratching your head, your business is missing a remarkable marketing opportunity. Come to think of it, there should be a few copies of NetResults.2 at local booksellers…
Other Abilene speakers include Doug Williamson, of the Abilene Reporter News, Donna Albus, John Dugan, and Hester Woods. The conference winds up Friday morning with a fitness walk and an awards breakfast.
0 Comments
Share your thoughts
Comments are the sole responsibility of the person posting them. You agree not to post comments that are off topic, defamatory, obscene, abusive, threatening or an invasion of privacy. Click here for our full user agreement.