HSU Insider

Ultimately Rechargeable: PR Power Tools

• By Dave Coffield
• Posted January 17, 2008 10:00 AM
• 0 Comments

Hardin Simmons University marketing majors and members of Abilene’s public relations community will get a first-hand peek into the tool box of veteran New York PR and media executive Ed Lamoureaux on Tuesday, January 22nd during classes and at the Abilene Public Relations Organization (PRO) luncheon. Lamoureaux will present “Using Online Social Networks and Communities as PR Power Tools� at 11:30 in the Johnson Building at HSU.

Ed Lamoureaux

The program is the third in a series of four planned by Abilene PRO during the 2007-2008 year. The luncheon is open to the public (reservations required). Area public relations and communications professionals and students, and anyone interested in improving his or her PR and marketing skills, are invited to attend.

Lamoureaux, Senior Vice President of Marketing & Sales for broadcast PR company WestGlen Communications, has deep experience in the public relations and marketing services arena, Internet services and the video production and distribution fields. He has developed a unique program whereby innovative online marketing techniques are wedded with solid PR strategies to deliver superior information dissemination results.

Prior to joining WestGlen in 2004, Mr. Lamoureaux served as Vice President, U.S. Sales for The NewsMarket, a leader in the emerging field of digital video distribution via the Web. Mr. Lamoureaux’ other appointments include: VMS, the largest television monitoring service in the U.S. where he was Vice President, Sales and Business Development; USWeb/CKS where he was General Manager, Eastern U.S.: Bacon’s Information of New York, a subsidiary of K-III/Primedia where he was Vice President and General Manager and Medialink, where he was influential in bringing the company from start up to successful IPO. Lamoureaux worked with our own Leland Harden, vice president of Institutional Advancement, in a number of corporate venues including Harden’s start-up company, GiftCertificates.com. Harden considers him a giant in aggressive, results oriented marketing.

The Abilene Public Relations Organization (Abilene PRO) is a nonprofit association that provides educational programs, networking opportunities and support for public relations and communications professionals and students in the greater Abilene area.