Insurance funding for $1 million plus properties
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By Jim Turner
Posted at 12:49 PM on June 20, 2007
Privilege Underwriters Reciprocal Exchange (PURE), has received $17 million through the Insurance Capital Build-up Incentive Program administered by the State Board of Administration that will increases PURE's policyholder surplus to more than $50 million and enables the company to increase the number of homeowners policies it offers eligible Floridians.
PURE is a member-owned company that provides homeowners insurance, including windstorm coverage, for well-built homes insured for more than $1 million. As part of its effort to grow the membership, PURE recently launched a television and print advertising campaign. The campaign conveys PURE’s concept that well-built homes with lesser risk shouldn’t pay higher insurance premiums. Its tagline: “PURE. Now, there’s a bright idea.” Full-page ads are slated to appear in the South Florida Sun-Sentinel, Naples Daily News, Vero Beach Press Journal, Palm Beach Post, Miami Herald, Miami Daily Business Review and Aventura News. The television spots began airing June 4.
Posted at 12:49 PM on June 20, 2007
Privilege Underwriters Reciprocal Exchange (PURE), has received $17 million through the Insurance Capital Build-up Incentive Program administered by the State Board of Administration that will increases PURE's policyholder surplus to more than $50 million and enables the company to increase the number of homeowners policies it offers eligible Floridians.
PURE is a member-owned company that provides homeowners insurance, including windstorm coverage, for well-built homes insured for more than $1 million. As part of its effort to grow the membership, PURE recently launched a television and print advertising campaign. The campaign conveys PURE’s concept that well-built homes with lesser risk shouldn’t pay higher insurance premiums. Its tagline: “PURE. Now, there’s a bright idea.” Full-page ads are slated to appear in the South Florida Sun-Sentinel, Naples Daily News, Vero Beach Press Journal, Palm Beach Post, Miami Herald, Miami Daily Business Review and Aventura News. The television spots began airing June 4.
