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Seinfeld malaise
January 09, 2008After reading the front page story on the paper about Seinfeld I got a little upset, angry and depressed. It's an odd mixture of emotions to get after reading the front page of the paper, so I'll explain.
I'm upset because Wichita Falls is an odd town when it comes to selling tickets and bringing in talent to display. Everywhere you go you hear about people with nothing to do in this crappy town in Wichita Falls.It's a puzzle to solve.
There have even been meetings hosted by the city to determine what makes the city's heart beat. Warning... we need a pace maker.
I'm angry because it seems like every time a show doesn't sell the MPEC points its finger at the city.
But what is the MPEC doing wrong? What about promotion. They don't like to announce shows when a show is schedule for a date around the corner. Don't know why, but they'll dodge questions until the show is "officially" announced.
Marketing doesn't seem to be like that big of an engine. Sure they'll make a couple of plugs on the radio and put a few ads in the paper, but that seems like that's about it.
When Cher, probably the best selling show in Kay Yeager history, came they had TV commercials. They also did something with the TV stations giving away tickets. I remember trying to call in and answer the questions to win.
I also don't see ads in the regional papers. MPEC probably claims that we are a region with about 400,000-ish people ready to be entertained. But I probably won't see a Seinfeld ad in the Archer County Advocate. I don't even know how hard they hit MSU. It's a resource of discretionary income that needs to be tapped twice and then some.
I'm also depressed because no matter what happens we'll still have to go to Dallas on our leisure to be entertained. Somethings not right.
I also have to blame myself a little. I've reviewed a lot of shows for the paper, but when push comes to shove, I think I've bought tickets for only a couple of shows. I know I bought Scarface tickets. I guess everyone, including me, needs to do a little more.
Posted by Clayton Hein at 09:06 AM | Permalink | Comments (0)
