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New Wal-Mart slogan.

After a run of 19 years... Wal-Mart is changing their tone from "Always Low Prices" to.....

"Save Money, Live Better."

I guess...

Gone will be the little yellow smiley face from ads. I loved that little guy, zipping around the store and slashing prices.

I mean, seriously, who doesn't like a smiley face sticker.

Here is the article from Reuters about the change.

The article says that: Wal-Mart said it will begin running TV ads on Wednesday illustrating "how saving money on the little things adds up and helps families live better."

That is...unless your family owns a Mom&Pop store in the same town as a Wal-Mart. Then you're pretty much just screwed. Capitalism at its finest.

The general jist of the story is how Wal-Mart is trying to incorperate a more "emotional tone" in their general advertising pitch. Actors, talking about how Wal-Mart saved them money with the gas prices being so high.

Global Insight, a research company that Wal-Mart hired, said in the past 20 years, the "Wal-Mart effect" lead to a 3-percent decline in consumer prices for all items, as measured by the Consumer Price Index, which includes prices for goods and services.

The Reuters article says the research firm said its updated study concluded that the reduction in price levels due to Wal-Mart's presence translated into savings for consumers of $287 billion in 2006, which is $957 per person or $2,500 per household.

So Wal-Mart saved me about a thousand dollars last year...I think of all of the needless things I purchased at Wal-Mart and wonder how much I could have saved if I hadn't purchased them.

Chances are I'm going to shop at the new WallyWorld on Southwest Parkway when it opens, I'm hoping it's a more sophisticated crowd that roams the isles.

Posted by Jason Palmer at 12:24 PM | Permalink | Comments (0)