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Sex sells women's tennis, but you can stop the grunting

I have not watched one minute of Wimbledon.
Tennis -- unless it's Federer vs. Nadal -- bores me.
I am not alone.

The people who run Wimbledon are finally figuring that out.
That's why they had the French Open champ and the No. 1 seed playing on the outer courts, while the hotties of the game take Centre Court.
Hey, the All England Club may be snobs, but they're not stupid.

"Good looks are a factor," All England Club spokesman Johnny Perkins told London's Daily Mail. "It's not a coincidence that those [on Centre Court] are attractive."

The only thing that will sell women's tennis to most of us men is S-E-X.
That's why Wimbledon's official Web site reported the Maria Sharapova-Gisela Dulko match this way:
"As Sharapova and Dulko ran and stretched and lunged, most of the male spectators could not have cared less about their topspin forehands and would no more have recognized a western grip from a western movie -- this match was about hormones, pure and simple."
Don't know about you, but it made me want to watch more tennis.

Former Wimbledon champ Michael Stich created quite a roar across the pond before the tournament began when he said that the role of women tennis players is as much about "selling sex" as it is about their athletic ability.

Tennis purists were outraged over Stich's remarks.

But there is a reason that Anna Kournikova is the leading women earner among all women tennis stars, yet can't win a match.
There's a reason that a non-tennis-watching old fart like me got a Kournikova calendar in my Christmas stocking.

As the Big Bopper once said: "Ohhh, baby, you know what I like."
And he sang that before beach volleyball was discovered.

Serena Williams -- the Dolly Parton of women's tennis -- doesn't hide the fact men watch women's tennis more for the dollies than the volleys.
"Sex sells. It's great for Angelina Jolie and it's true across the board," Serena admitted.

Some are even saying the grunting also turns the guys on.
But not this guy.

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